Three Cs of Communication during COVID
How to appropriately address clients amid the pandemic
The pandemic has changed almost every nuance of our lives; however, it shouldn’t change your communication with customers. Now — more than ever — is a critical time to reach out to your clients, family and friends, and effectively show compassion and interest in them. Many individuals have more time than ever before to reflect and communicate.
Be authentic in your approach and seek creative ways to safely stay in touch with your clients. People appreciate the reassurance of being connected to familiar networks. Just because many aspects of life have stopped, do not let your connection to customers falter.
There are three key components of empathetic and appropriate communication during Covid. A genuine approach that is on target for your intended demographic is a thoughtful and ideal bridging of the lack of in-person communication. This effort also helps to maintain existing online and virtual relationships.
Now is the time to engage and reaffirm relationships with customers. What worked in the past with you and your clients? Was it a phone call, in-person, a facetime call, email, text, or even snail mail? Whatever was working, never abandon that line of communication. Don’t suddenly start texting a client who up till now only communicated with you in person. Rather, educate your clients on the many options they have for engaging with you.
If your client base is on a newsletter system, this is an excellent source to reiterate ways to get in touch with you. Create a menu of options for clients and let them pick the communication method that is best for them.
Don’t recreate the wheel. Use the same information on all the types of communication that you have available, and make sure it is up to date on your website. If you have a physical address, you can always check in with Google address, Yelp, Yahoo, etc., to make sure all of your information is up to date.
You need not wait for a website to fail or a phone line to go down for a client to become extra stressed. Create multiple means of communication to ease your clients’ potential stress. This way, there is a consistency to your relationship and they will have numerous ways to get ahold of you in emergency and non-emergency scenarios.
Customers have been inundated with robotic communications, automated messages, spam phone calls, excess emails, random texts, etc. Make your communication channels honest and simple. A customer in crisis does not want to wait on hold for 20 minutes only to be connected to another operator for assistance. Be extremely up-front and honest about how you want people to communicate with you during business and non-business hours.
Society is stressed. Individuals are stressed. Now is not the time to add to your customers’ agendas. When you reach out to communicate needs, wants or even future plans, be clear about timelines and expectations.
Communication is how we maintain human relationships. While in-person meetings and group sessions are not possible, clients still want to communicate. Use your existing resources like eblasts, newsletters, phone calls, and social media to reiterate the numerous ways you want to engage with your audience. The result will be that when the pandemic passes — and it will — you and your company will have maintained a seamless and helpful communication line with your clients. They will be happy and you will too.
Tags: social marketing, social media