Improve your marketing email campaigns by integrating these successful tips
Marketing pros live and die by email, and with good reason: Email marketing provides the highest ROI of any marketing channel, especially when it’s done correctly.
But while your ROI has the potential to be monumental, the strategies behind successful email marketing campaigns aren’t always quick or easy.
To maximize your reach and covert your copy into a convincing narrative, you’ve got to be thoughtful, captivating and customer-centric.
Follow these effective tips for crafting compelling email marketing messages that will help grow your business.
Research Your Target Audience
Your audience is the most valuable asset to your business, and it’s your job to ensure that you develop customer profiles that align with your business and its values and mission.
That starts with compiling organic email lists based on everything from demographic data to hobbies and interests.
Verify that every name on the list wants to be included in your email marketing campaigns. The fastest way to get blacklisted by the major ISPs is to purchase or rent email lists.
Building the lists from scratch is time-consuming, but the reward is much higher engagement.
Test Your Email Content
Before you send out a campaign to hundreds, if not thousands of readers, be sure to test your content first for broken links, image resolution issues, spelling errors, grammatical mistakes and design layout.
It’s always best to send a few test mails to yourself to ensure that everything looks correct.
Beware of Spam-Like Content
Always, always keep your content relevant to your audience and consistent with your brand.
Everyone has spam filters and “junk” email inboxes, and if your subject headers, for example, are too gimmicky, have too many exclamation points or contain misspellings, it’s likely that your email campaigns will be promptly dumped into the trash bin.
Always Include a Call-to-Action
There’s nothing worse than leaving your audienceat a dead end.
One of the most crucial email marketing best practices is to be abundantly clear and direct with your audience – and that means telling them exactly what you’d like them to do next.
The point to any marketing message is to get a response.
Provide sign-up links, for example, if you’re promoting a class, workshop or webinar. If you’re hosting an event, be sure to include an RSVP link. And if you’re offering promotional offers, use action verbs – “reserve,” “act,” “subscribe,” “save,” “start” and “get,” for instance – to persuade your audience to respond.