Micro-influencers: how to identify and work with them
You DON’T need to engage the latest YouTube sensation or Facebook social media star to be a micro-influencer for your business.
You DO need to determine your strategy, identify the appropriate influencers to help you leverage that strategy and then build a relationship with that micro-influencer group.
- When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
- An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
Tags: branding, digital marketing, marketing strategy, PR news roundup, social media
Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.